Bringing the creative community together to share inspiration
PanicRoom is a bi-annual inspiration evening curated and hosted by PostPanic. What started in 2009 as an intimate gathering of like-minded souls sharing what makes them tick, has grown to one of the most sought-after invitations on the Amsterdam creative calendar attracting a much respected and eclectic line-up of speakers. PanicRoom has also started touring at festivals worldwide.
Johnny Hardstaff is a director, designer and modern storyteller. With Golds at Cannes, D&AD, Campaign BIG, The British Arrows, APA, One Show, AICP and many others, Johnny is committed to the pursuit of contemporary storytelling whether it be through commercial advertising, shorts or long-format filmmaking. A graduate of graphic design from Saint Martins School of Art, Johnny started directing in 2000 making it onto the Cannes New Director Showcase a year later. His graphic influence is prevalent in commercial work for Honda, Hovis, Smirnoff, Sony, XBOX and the unique Philips 'Parallel Lines' project. In 2012 Johnny designed and directed several strands of a hugely successful integrated campaign to promote Ridley Scott's feature film Prometheus, including 'DAVID' starring Michael Fassbender and 'Transmission' featuring Idris Elba. Of late Johnny Hardstaff has been crafting both television commercials and online branded entertainment (see his recent 'SeaWolf film) with particular emphasis on new short film models. Regardless of format, central to all of Hardstaff's output is his focus on production design. A keen draughtsman, Johnny likes to carefully design the imagined worlds that he directs. Hardstaff's work has been exhibited at creative institutions around the world including MOMA, Tate Modern, the Museum of Contemporary Art in Chicago, Laforet Museum in Tokyo, the V&A and many others. Based in the UK, Johnny Hardstaff lives and works in London and Brighton.
Jamie-James Medina is an award-winning photographer and filmmaker, living and working in The Bronx, New York and London, England. He is also a creative consultant for the music industry, developing new content initiatives and creative strategies for artists including FKA Twigs, Sampha and The xx.
Medina grew up in Dhaka, Bangladesh, where his father worked as an expert in tropical medicine. He returned to London at the age of 15 and later attended the London School of Printing studying Photography. As a student, his images appeared in London’s music and style magazines and he quickly joined The Observer (the UK’s oldest Sunday broadsheet) as a photographer at the age of 21. Medina’s unique sense of adventure and direct approach to photography has allowed him to work across six continents, shooting covers and features for every major UK broadsheet and numerous international publications. His subjects have included cultural icons Jay-Z and Lady Gaga, as well as in-depth reports on post-Katrina New Orleans and Train-Surfing, South Africa’s most dangerous underground sport. In 2010, Medina presented his American Music Legends project, a special collection of images of the last surviving greats of rock' n 'roll, blues, jazz and country, it includes portraits of Jerry Lee Lewis, Chuck Berry, Etta James and Pinetop Perkins. This was followed by his first issue of The Tourist (of which he is still Editor), featuring candid photographs of The xx, taken by Medina during their 2010 world tour. In 2011, Medina directed the music video for Jamie xx & Gil Scott-Heron's "I'll Take Care Of U". In 2008, a short-story he wrote detailing his personal experiences with photography and the supernatural world was turned into a feature film titled Shutter, starring Joshua Jackson as the lead character. In 2012, Medina launched Hot Charity, a Bronx-based independent record label distributed by XL Recordings. The last 12 months has been particularly busy for Medina, including him joining Hilary Clinton’s presidential campaign tour as photographer on behalf of The Guardian; taking on the Creative Director role for FKA Twigs’ Nike Women campaign; directing Sampha’s ‘No-One Knows Me Like The Piano’ music video and currently finishing off a short film about musician Nicholas Jaar.
Fons Schiedon (1980, The Netherlands) is a New York based Director, Designer and Artist. Combining a dark sense of humour with a clever visual eye, Fons' work is often either highly illustrative, highly narrative or just highly bizarre. The past 15 years have seen him create memorable work in both the cultural and commercial arenas. Recent projects include Beyonce’s Formation World Tour, an animated graphic novel of Mozart’s Magic Flute and music videos for Jaimeo Brown’s Be So Glad and SBTRKT’s New York New Dorp. His work is internationally recognised and has been featured by publications/festivals/broadcasters such as The Guardian, Festival de Cannes, Annecy, Elephant, Its Nice That, BBC, PBS, The Creators Project, OneDotZero, Pictoplasma, ARTE and Siggraph. Fons is also host of the annual Playgrounds Festival in Amsterdam, celebrating the best in digital film/music/culture.
Mischa Rozema is a Dutch film director and co-founder of the PostPanic collective. After studying Industrial Design, Graphic Design and Image & Media Technology, Rozema’s love of film drew him into the direction of filmmaking. Following the success of their graduation film, A Time For Panic, he co-founded PostPanic alongside producer Jules Tervoort in 1997. Rozema made his name internationally over the years with creatively ambitious work directed for high-profile brands including Nike, MTV, ASICS, TNT, Google and MINI, as well as a string of personal projects. In 2014, Rozema decided to focus more on the longer format film ambitions PostPanic had been initially set up for. His philosophical sci-fi feature film idea SUNDAYS managed to successfully start a bidding war between the Hollywood studios resulting in a major film deal with Warners with Rozema directing. With a new arm within the PostPanic family (PostPanic Pictures), Rozema has also stepped into Producer territory alongside his own feature film projects in production, working to help bring other innovative creative director-led film ideas to Hollywood’s attention, including Lost Boy (a feature project directed by Ash Thorp and Anthony Scott Burns).
Jara and Sanjin, Savage's own director and producer duo, met around 2010 and clicked right away with their music tastes, dwelling mainly in melancholic electronica. From that point onwards, they have been discovering long reaching landscapes of current electronic music, be it house or techno or beatless drones. Couple of years later, along with other friends, they formed POLYGON, a music collective that quickly established as one of the leading promoters in Prague.
Ash Thorp is internationally recognised and respected as a graphic designer, illustrator, artist, and creative director. He quickly gained recognition among the industry, most notably for his role as lead graphic designer for Ender’s Game and Total Recall. He also contributed to the design direction and concepts for Person of Interest, Prometheus, X-men First Class, the Amazing Spiderman 2, and many more titles. Aside from his design work, Ash Thorp develops and directs his own passion projects. In 2016, PostPanic Pictures released the highly-anticipated concept short for Lost Boy, the feature film. The project is currently being developed in partnership with Chernin Entertainment.
The event is sponsored by:
The PanicRoom is a bi-annual inspiration night created, curated and hosted by PostPanic. First launched back in 2009, The PanicRoom is our way of bringing together like-minded souls to find out what makes extraordinary creatives tick. The PanicRoom’s home is with PostPanic in Amsterdam but it’s also exported around the world, having started with ‘The PanicRoom: Mexico Edition’ in 2012.
Fuelled by our drink sponsors and good food, a PanicRoom night is most definitely not a portfolio night. Each event features 3 specially invited speakers, chosen by PostPanic because of their inspirational work, regardless of whether they are actual business competitors of PostPanic’s or not. This is because the aim of the PanicRoom is to share the subjects and people PostPanic find fascinating - it’s not a showcase and it’s not about wheeling and dealing.
Speakers to date have included:
Shynola (UK) • Pleix (FR) • United Visual Artists (UK) • Johnny Hardstaff (UK) • Kristoffer Borgli (Norway) • Terence Neale (SA) • Dougal Wilson (UK) • Dvein (SP) Vincent Fournier (FR) • Gmunk (US) • Aaron Duffy (US) • Si Scott (UK) • Jamie-James Medina (US/UK) • Niels Shoe Meulman (NL) • Sougwen Chung (US) • Andrew T Huang (US) • Man vs Machine (UK) • Polynoid (Ger) • Alex Turvey (UK) • Radical Friend (US) • Lucy McRae (AUS/ NL) • Fons Schiedon (NL) • Johan Rijpman (NL) • Sehsucht (DE) • HeyHeyHey (NL) • Hecq (DE) • The Stone Twins (IR) • DJ Kypski (NL) • Matt Blease (UK) • Matt Lambert (DE) • Jon Burgerman (US) • Lernert & Sander (NL)
All instructed to inspire and surprise an invite-only 120-strong audience consisting of Amsterdam’s key members from the advertising and creative communities. They each have 30 minutes to share all the things going round in their head - this could be bad album covers, youtube dance clips, snippets of history or just random images.