Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
Another cool project made with the Futures team at Dell is the Creative Director Multi-Gen film. Part of a series of films directed and produced by PostPanic, it shares a glimpse of how our industry may be working in the near future. The challenge from our side was creating a human storyline amidst quite product-centric technology. Dell needed to be able to stop the films at any frame and explain fully and accurately all the themes/subjects and technologies being introduced within the story. In addition, these foresight films require a degree of product and design development particularly within predicting how User Interfaces will work in 5 years time. This requires a close working relationship between Dell and its technology partners to align and anticipate new product developments. Always fun to get our teeth stuck into imagining the future.